CEO DATELINE - Candy association says parents will practice ‘moderation' this Halloween
CEO DATELINE - Candy association says parents will practice ‘moderation' this Halloween
- October 7, 2015 |
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Walt Williams
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Children may bring back bags full of candy after trick-or-treating later this month, but parents say they have plans in place to make sure their kids don't eat too many sweets, according to a new survey by the National Confectioners Association.
The survey of 1,630 U.S. adults found that three of four respondents said they planned to hand out candy during Halloween this year. More than 80 percent of parents said they have plans in place to moderate their children's enjoyment of treats.
"People understand that candy is a treat, and this year's survey tells us that they are celebrating Halloween in more ways than ever and practicing moderation," said Alison Bodor, NCA executive vice president.
NCA projects retail sales of Halloween candy of $2.6 billion in 2015, up from $2.5 billion the year before.
The group said the industry supports 55,000 manufacturing jobs as well as "hundreds of thousands of jobs in related industries."
Some other findings:
- More than 60 percent of parents prefer to hand out candy themselves rather than let the kids help. Sixty percent said two pieces of candy was the right amount to give to trick-or-treaters.
- Seventy percent of respondents said chocolate is their favorite Halloween treat, followed by candy corn (13 percent), chewy candy (6 percent) and gummy candy (5 percent).
- How will parents control their children's candy consumption? Thirty-five percent said they limit treats to a certain amount per day, 14 percent said they limit the number of pieces overall and 9 percent said they count the calories then take away any candy exceeding the calorie limit they set.
Research firm 210 Analytics conducted the survey. http://prn.to/1KZRcBh
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